Aerial view of a residential block with a delivery van and mapped access points
Better Tracking

Elevate the delivery experience with last mile tracking

Bring total transparency to the final stretch of your delivery process with real-time parcel tracking. By keeping your customers informed every step of the way, you build lasting trust and create a seamless delivery experience for everyone.

Why Better Tracking?

Turn package tracking into a customer superpower

Traditional tracking links leave customers guessing and customer service lines jammed. Better Tracking provides real-time delivery visibility that keeps recipients informed and operational costs down.

Last Mile Problems

The "Out for Delivery" Black Box
Customers are given wide, static delivery windows, forcing them to wait around or risk missing the driver.

Missed Deliveries & Empty Apartments
Drivers arrive unannounced, leading to high failure rates, expensive re-delivery attempts, and wasted fuel.

Overwhelmed Support Teams
'Where is my order?' inquiries flood your customer support centers, driving up overhead costs.

Intelligent Solutions

  •  AI-Powered, Narrowing ETAs
    Smart algorithms tighten delivery windows as drivers approach. Customers get to-the-minute precision; drivers keep full flexibility.
  •  Adaptable Operations
    A flexible system that adapts to customer preferences, absorbing schedule changes to ensure first-attempt delivery success.
  •  Premium Tracking Experience
    A branded experience that lets customers track parcels live on a map step-by-step and leave instant delivery feedback.
Benefits

Turn Delivery Tracking into an Active Experience

Dynamic ETAs turn your tracking page into a destination customers actually want to check. With an average of 10 visits on delivery day, recipients actively engage, plan around their estimated delivery window, and stay ready at the door.

Fast-Track Your CX Upgrade

Elevate your customer experience fast with a standalone solution. Better Tracking Shadow mirrors your existing workflows, delivering real-time visibility without disrupting your daily operations.

On-the-Fly Redirects, Without the Detour

Let parcel recipients redirect deliveries in real time to route-compatible alternatives, syncing changes with live routing so flexibility for recipients means faster deliveries for drivers.

Turn Tracking into a Brand Asset

Customize tracking portals with custom logos, notifications, and targeted banners, turning routine delivery updates into an engaging customer touchpoint.

Shippers love Better Tracking because it provides an outstanding experience for their customers.

4.8/5
average receiver rating
Martin Schaefer,
Director, DER KURIER

The AI layer that interprets delivery reality and turns it into clear operational actions.

Better Route app showing the intelligent sequencing setting
LATEST AI FEATURE

Adaptive ETAs
& Delivery Orchestration

  • Dynamic Stop Sequencing: When a recipient changes their delivery preference mid-route (such as redirecting a parcel to a locker), the system immediately changes the stop and re-optimizes the route for the delivery driver.
  • Instant, Automated Recalculations: Any adjustment made by a recipient or triggered by route delays automatically updates a smartly narrowing time window for every single subsequent stop on that driver's list.
  • Bridging Operations & Recipients: Keep depot, drivers and parcel recipients perfectly aligned, ensuring highly accurate, fluid delivery windows that reflect reality, not rigid schedules.
INTEGRATION OPTIONS

Three Plans.
One seamless delivery experience.

Predict, Shadow, and Orchestrate cover every route, from delivery time predictions before a route exists to live tracking once a driver is on the road.

Checkout
Predict
Delivery windows before the parcel leaves the depot.
Delivery window shown at checkout, so shoppers know what to expect
Day-before notification with a fixed 2–4 hour window
Works from historical delivery data, no driver app needed
Delivery day
Shadow
A live connection, even without a driver app. Everything in Better Tracking Predict, plus:
Delivery window narrows automatically on delivery day
Consignees get updates without drivers running a dedicated app
Window accuracy improves to 15–30 minutes as the route progresses
Live, on the road
Orchestrate
A live view of the delivery, minute by minute. Everything in Better Tracking Shadow, plus:
Live map so consignees can watch the vehicle approach
Delivery window narrows to a 10-minute countdown near arrival
Branded, white-labeled tracking page carrying your own look and feel
Requires the driver app for full GPS accuracy

Explore our integration portal to seamlessly connect

FAQs

Any questions? We got you.

Get the most out of Better Tracking. Below, we've answered the most common questions about how our delivery ETAs and customer experience tools help you reduce failed deliveries and keep recipients informed at every step.

01
How accurate is live parcel tracking?


When the parcel is loaded on the van, customers receive a message or SMS that they can now live track their package online. The estimated delivery time is continuously updated based on dynamic information of the routing system enhanced by machine learning (ML). The time frame for arrival can get as narrow as 10 minutes.

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02
Do I need GPS for parcel tracking?


No, you don’t need GPS. Bettermile uses historical and live scan data to predict reliable delivery times in real-time without requiring a connection to a GPS device. However, pairing tracking with our driver app is recommended to unlock minute-by-minute accuracy and accommodate dynamic, last-minute recipient preferences on the route.

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03
How does real-time tracking enhance last mile visibility?


Real-time tracking enhances visibility for all stakeholders along the supply chain: depot managers can keep an eye on delivery performance and take proactive measures if delivery windows are in jeopardy. Through our accurate package tracking, receivers know precisely when their packages will arrive and can be there to accept their delivery, which benefits both shippers and producers and helps to avoid costly returns.

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04
How can customers rate their delivery experience?


Customers can leave a star rating for their delivery and provide specific feedback as well. This also allows operations managers to keep tabs on delivery quality and make improvements if needed. We can implement any third-party rating tool to rate the delivery experience.

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05
What does Better Tracking cost?


Pricing depends on your integration needs as well as the size of your fleet. Contact us so our team can discuss your situation and provide a tailored estimate.

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