Dynamic 10-minute ETAs and branded tracking pages for consignees.
Royal Mail partnered with Bettermile to bring real-time, digital delivery transparency to one of the world's largest postal networks. Better Tracking rolled out across 1,200+ delivery offices and nearly 10,000 daily routes in time for peak season, giving UK recipients accurate, continuously updated ETAs and narrowing delivery windows from multiple hours to under 15 minutes for most parcels.
GLS Germany and BVB Dortmund implemented a branded real-time parcel tracking experience for BVB's fan shop, achieving 60% click-through on tracking links and an average of 8 parcel check-ins per customer per order.
GLS Netherlands implemented Better Tracking's dynamic delivery windows, resulting in a 10–15% reduction in customer service contact volume per depot and measurable improvements in Trustpilot ratings.
GLS Hungary implemented an AI-powered predictive tracking solution with Bettermile that delivers real-time delivery windows to over 90% of customers without GPS — earning a best-ever 4.75-star customer rating.
