Real-Time Tracking 2025

The annual Last Mile Delivery Experience Study provides a consistent view of evolving expectations in parcel delivery. The newest survey confirms that real-time tracking (RTT) is now a standard expectation and widely adopted. But the real challenge lies beyond: to build a truly consumer-centric last mile and meet ever-growing expectations, delivery companies must offer end-to-end flexibility and give recipients real control over their deliveries.

New in this edition: fresh insights on out-of-home (OOH) deliveries. With RTT enabling rerouting to Pickup and Dropoff (PUDO), the study uncovers how consumers use these options—and why demand for flexibility and control in the last mile is higher than ever.

What do consumers value most in tracking? The data shows a clear shift: 70% now use live tracking for last-minute flexibility. Features like 1–2 hour arrival predictions, live map tracking, and precise ETAs are no longer nice-to-haves—they’re expected. Consumers want tools to manage deliveries on their own terms, making real-time planning and last-minute rerouting options essential.